This is the celebrated journal of Mr. Simon Collison A.K.A Colly

New Adventures ident

29th January 2011

I’m currently editing video footage from the New Adventures conference, learning as I go along. The results are decent, but I felt the videos needed something interesting to enforce our identity and demonstrate the scale and ambition of the event. So, I commissioned the following ident.

I had no idea who to approach, so I reached out on Twitter for suggestions. One reply featured examples that I really liked, so I instantly commissioned the creator and sent him a rough brief, along with an EPS and selected Flickr photographs. Two days later, the finished idents came back. Now, I know this is only an eleven-second ident, but wow — I love it! Don’t blink, as it all happens rather fast.

It’s the work of the talented Mr. Garth Vickers. Quite how he turned those static assets into this work of art I’ve no idea, but it shows what you can get if you allow someone complete freedom to interpret a brief. The man is clearly a genius. Since doing this I’ve already found him similar work with another conference, and I’d recommend him to anyone out there who needs motion graphics.

See more of Garth’s work on Vimeo or find him on Twitter.

Note that the conference videos will be released in the next few weeks, but be aware that some speakers have requested I wait until later in the year to release their videos as they’ll be presenting their brand new talks again elsewhere.

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# Wouter Vervloet responded on 29th January 2011 with...

Now thát is what I call porn goodness! Wish I could’ve been there.

# Dan Brady responded on 29th January 2011 with...

That’s impressive. Might have some work for him!

# Phil Ricketts responded on 29th January 2011 with...

Wow. That was stunning! How on earth did he do the flyout at the end. Very impressed.

# Simon Collison responded on 29th January 2011 with...

Phil: I have absolutely no idea. All I did was send him some static Flickr images… and he did that!

# Graham Smith responded on 29th January 2011 with...

That’s ace.

The flyout reminds me of some work I did on a skateboard video about 8 or 9 years ago. It can be done in Adobe After Effects by cutting out shapes and placing them in a ‘stage’ then animating the camera through and out, but he may have done it in a true 3D program to speed up the process.

# Jonny Haynes responded on 30th January 2011 with...

I love this ident. I’ve worked with Garth for the last 18 months, and I too can vouch for him being a genius.

The things he can do with motion graphics are second to none. I’m glad you chose him Colly., because this could be the break he needs.

Oh, and it was a great conference too! ;-)

# Jon Moss responded on 30th January 2011 with...

That is simply brilliant - noted for future projects!



# Andy Webber responded on 31st January 2011 with...

Wow that’s awesome! Will bear him in mind if I need any work doing in the future.

# Jez Swinscoe responded on 31st January 2011 with...

That was 11 seconds of Awesome Colly - but naconf deserves no less!

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Archived in New Adventures, Design & Web

Written in Sneinton

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