10th October, 2008

Frith Street Gallery

Another week, another launch. We got blisters on our fingers. Erskine was asked to redesign and rebuild the website for the renowned Frith Street Gallery, now based just behind Piccadilly Circus in central London. To be quite frank, most top-end gallery sites are rubbish and desperately outdated, so we relished the opportunity to rethink this one. Read on for more…

Frith Street GalleryFigure 1: Frith Street Gallery home page.

Several months in the making, the challenge was not only to keep the artists happy (not easy, I assure you) but chiefly to produce a minimal design with carefully chosen typography, marrying this to very complex back-end EE work making use of numerous relational links between artists, exhibitions, works and so on. Top work from Jamie to get the visual ball rolling, with Greg moving it forward, and Glen helming the relentless reshaping of the back-end via many of his custom EE mods and plugs.

Frith Street GalleryFigure 2: Frith Street Gallery artists page.

I’m a big fan of the way the dual horizontal menus are dealt with. If you delve into an artists’ section, you get a new sub-nav, but to balance things out the main-nav has it’s contrast turned right down so as to avoid two competing nav bars. Its quite a deep site, and there’s a surprising amount of detail and laboursome thinking going on despite the initially minimal feel. Just what we love!

Frith Street GalleryFigure 3: Frith Street Gallery individual artist biography.

Since opening in 1989 Frith Street Gallery has developed a programme of exhibitions by artists working in a wide range of media from drawing and painting to film, video and installation. The gallery currently represents a group of 22 artists from Britain and abroad as well as collaborating with others on specific projects.

Hope you like it.

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