28th May, 2004

Illustration for the Nation

You Are Here is currently in the process of selecting an illustrator to help promote this year’s visual arts festival. Last year it was Nottingham’s number one idiosyncratic illustration machine Jon Burgerman who produced some joyful little characters for the publicity material.

Here’s something from a recent Diesel campaign that was lingering on my hard drive, begging for daylight, and a few pics from the YAH commission.

image

Here’s a couple of Jon’s characters that imprinted themselves on last year’s festival. I particularly love the vest girl. Indeed, shortly after last year’s YAH Festival, the very characters Jon penned for us appeared in a couple of magazines, though this is not the sole reason for his success. More likely that’s due to his dogged tenacity and the fact that he does good work for good clients (ahem).

Computer Arts magazine

Burgerman's YAH character

Another Burgerman YAH chap

The YAH 2003 brochure

Jon’s drawings were based loosely on some ideas for gallery-goers we’d discussed, and he also sat in with us during brochure design meetings and did a bit of general steering - threw a few influences in, that sort of thing. Jon’s characters became recognisable as mascots for last year’s festival, and several blow-ups were nicked from our opening party. Commissioning Jon was a success because he was keen to get involved, open to ideas, hit deadlines, was sympathetic to the festival and understood the brief.

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