1st October, 2005

Poptones

Yesterday we finally launched the all new Poptones site. Poptones is the record label set up by former Creation Records boss and Oasis discoverer Alan McGee; the label that launched The Hives, The Libertines, The Paddingtons and many more on an unsuspecting public.

To say we’re overwhelmed that its already won a Web Standards Award is a bit of an understatement. I’m personally a bit tired and emotional about the whole process…

poptones

I love the whole Poptones ethic - it’s not about making money (Alan made enough of that through Oasis). It’s simply about the music, about the bands, about enjoying doing it. It was this approach that needed to be reflected in the design for the website.

It’s been an interesting challenge, and I’d love to write more about the approach and why we did things a certain way, but I’m simply too knackered. For now, I’ll just say “Hooray!” for the mighty EE, and “Awesome” to the other Agenzia boys - especially Jamie Craven who actually mocked the thing up. It’s his retro-tastic details that you see in the design.

Perhaps I’ll go into more detail later in the week, but for now, I simply need to do the cathartic “post it on the blog” and let it do it’s thing. As usual, I’m posting it up for feedback, so if something looks amiss, do tell. Or, lets say I can be arsed to “do a Malarkey” and write about how some of it was done, what might be useful?

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